In 2023, Porter - a leading tech-enabled logistics company in India - partnered with design studio Moshimbo to overhaul their brand identity. This comprehensive refresh included a modernized logo, refined typography, and an expanded color palette to reflect Porter’s expanded services across trucks, two‑wheelers, EVs, packers-and-movers, and enterprise logistics. The logo redesign cleverly elevates the iconic map-pin symbol into a superscript element, akin to a degree sign, symbolizing Porter’s constant motion and commitment to “Anything, Anytime, Anywhere” delivery

Tasked with the brand launch video, I took charge of the entire motion design - from storytelling to final animation. Using Porter’s updated visual assets, I crafted an engaging sequence that highlights the new logo, accentuates the superscript pin, and visually communicates the brand’s dynamism and versatility across its service fleet. By harmonizing pace, transitions, and brand cues, the video effectively activates Porter’s new identity across digital and campaign platforms, ensuring a cohesive and compelling brand expression aligned with their renewed mission.